LeagueX Gaming Private Limited, its subsidiaries and affiliates including Lightfury Games Pte Ltd, Lightfury Games Studio Ltd and any other directly controlled entities as may exist from time to time and their web presence via the domains lightfurygames.com, ecricketgame.com and any other domains created from time to time (hereinafter collectively referred to as ‘Lightfury Games’, ‘we’, ‘us’ or ‘our’), is committed to respect your privacy and choices. The statement highlights our privacy practices regarding Personal Data (defined below) that we collect and store through this Website and for the Personal Data (defined below) that you provide us while interacting with us on this website (this “Website”) and participating in our events and campaigns.
For the purposes of this privacy notice, ‘Personal Data’ is any data which relates to an individual who may be identified from that data, or from a combination of a set of data, and other information which is in possession of Lightfury Games.
In general, you may browse our website without providing any Personal Data about yourself. However, we collect certain information such as:
a) Information that you expressly provide to us via our website, including information you provide through forms on this Website e.g., name, email address, designation, and company by using the “subscribe” and/or “contact us” sections.
We use your Personal Data for the following purposes:
a) To share updates about our products and services
b) To provide better usability, troubleshooting and Website maintenance
c) To understand which parts of this Website are visited and how frequently
d) To provide access to desirable content based on your preferences
e) To process job applications (more details about which are available on corresponding portals of this website)
f) To provide information and services as requested by you
g) To assess queries, requirements, and process requests for products and services
h) To perform client communication, service, billing, and administration
i) To conduct data analysis
j) To maintain leads
k) To run marketing or promotional campaigns
l) To create brand awareness
m) To provide better services and generate demand
n) To market products and services based on legitimate business interest under the applicable law
o) To conduct processing necessary to fulfil other contractual obligations for the individual
We process your Personal Data when it is in the legitimate interests of Lightfury Games in connection with marketing, sales, advertisement, promotion of our products and services and to improve and enhance the range of those products, services and offerings. We process your Personal Data in the following circumstances:
a) Communication – We may use your Personal Data to administer and provide services you request or have expressed an interest in, to communicate with you in case of customer support, to process transactions, for sending newsletters, updates, and promotional materials, for seeking your opinion and feedback and personalize and/or tailor any communications that we may send you.
b) Advertising – We may use your Personal Data to carry out advertising and market research based on behavioural metrics, geo-location data, demographic data, and marketing preferences we capture. We may permit certain third-party companies to help us tailor advertising based on use.
c) Activity Tracking – We may use your Personal Data to track your activity on our digital platforms and personalize and improve your experience. This can be used to create an individual profile for you so that we can understand and respect your preferences or for profiling purposes to enable us to personalize and/or tailor any marketing communications that you may consent to receive from us.
d) Optimization- We may use your Personal Data to operate, improve and maintain this Website, to prevent fraud and abuse.
We share your Personal Data within the Lightfury Games group including to our employees, contractors, consultants, service vendors and authorised third party agents. We share your email with third party service providers / marketing platforms (such as Mailchimp) who are acting on our behalf to run marketing campaigns for us, email marketing, automated emails etc.
The following applies only where the data controller processing your Personal Data is domiciled in the European Economic Area (“EEA”):
We transfer Personal Data to countries outside the EEA to third parties, including to countries which have different data protection standards to those which apply in the EEA. Where service providers process your Personal Data in countries deemed adequate by the European Commission, we rely on the European Commission’s decision to protect your Personal Data.
For transfers to Lightfury Games group companies and service providers outside the EEA, we use standard contractual clauses or rely on controller-processor contracts entered into with the service providers.
Subject to the local legal requirements, you have the right to access, correct, delete or transfer your Personal Data that we hold, including your profile and preferences. You also have the right to object to certain processing and, where we have asked for your consent to process your Personal Data, to withdraw this consent. Where we process your Personal Data because we have a legitimate interest in doing so (as explained above), you also have a right to object to this. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your Personal Data. Specifically, in certain circumstances, you have the following personal data protection rights:
a) The right to be informed. As a data controller, we are obliged to provide clear and transparent information about our data processing activities. This is provided by this privacy policy and any related communications we may send you.
b) The right to access, update or to delete the personal data/ information we have on you.
c) The right to be forgotten. Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. This includes personal data that may have been unlawfully processed. We will take all reasonable steps to ensure erasure.
d) The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
e) The right to object. You have the right to object to our processing of your Personal Data including where processing involves automated decision-making.
f) The right of restriction. You can also ask us to delete or restrict how we use your personal data/information, but this right is determined by applicable law and may impact your access to some of our services.
g) The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable, and commonly used format.
h) The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal data/information.
i) The right to grievance redressal: You have right to grievance redressal in respect of any act or omission regarding the performance of obligations in relation to your personal data.
j) The right to nominate: You have the right to nominate any individual who shall, in the event of death or incapacity, exercise the rights on your behalf.
k) Please note that we may ask you to verify your identity before responding to such requests. You can assert your rights in the corresponding sections by contacting dataprivacy@lightfurygames.com
Lightfury Games intends to protect your Personal Data and to maintain its accuracy, and we implement reasonable administrative, physical security, and technical controls in order to safeguard your Personal Data from unauthorised access, use and disclosure.
Personal Data will not be retained for a period more than necessary to fulfil the purposes outlined in this privacy notice unless a longer retention period is required by law or for directly related legitimate business purposes.
Website may provide links to third party websites. These linked websites are not under the control of Lightfury Games and Lightfury Games is not responsible for the contents of any linked website or any link contained in a linked website. Lightfury Games provides links to you only for your convenience, and the inclusion of any link does not imply endorsement by Lightfury Games of the website. Lightfury Games makes no warranty or representation and does not endorse any such third-party websites.
Our Website is not aimed at children. We do not request, or knowingly collect, any personal information/data from children under the age of 18. If you are the parent or guardian of a child under 18 who you believe has provided their information to us, please contact us at dataprivacy@lightfurygames.com to request the deletion of that information.
If you have any questions regarding our privacy practices or this privacy notice, please contact us at dataprivacy@lightfurygames.com
Lightfury Games may change the data privacy practices and update this Privacy Policy as and when the need arises, and the same will be made available on the Website.